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De-Branding Pakistan

May 10th, 2010 Yousuf Rafi
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6 comments

Media PakistanI still remember the time when there was only one TV channel in Pakistan. In those days (early 90’s) there was not much content to show on TV but at that time less content provided quality. People use to go for work and return home early to spend some time with the family. It was a set routine for almost everyone. Whole family use to watch 8’o clock drama, drama which always had some lesson in it. After that there was 9’o click news and then people use to sleep early because at that time people were more committed with their work.

My GOD what a time is was the media was so very positive, people were so motivated, hard working and energetic. Everyone was so very sincere with his/her work. At that time spending days was a blessing not a burden on anyone.

Then in late 90’s there was birth of these private media channels. The “Modernization Era” with the so called “Trained anchors” capitalized media with a heavy price of patriotism. Yes, our media started propagating in the international market. But somewhere down the lane they all forgot what they are promoting. Then came “breaking news” concept which started creating panic among our people. I still remember words of my mother “Bet a mobile par khabar karte rehna, aajkal mulk ke halaat ka kuch pata nhi”. Our youth started influencing slang language leaving behind out national language. People started getting more frustrated by listening to news which portrayed negative image of Pakistan to the world.

LIVE shows became the new trend to divert attention of people in which our politicians started blaming each other for their mistakes. In news there was more negativity shown instead of promoting the positive prospects of Pakistan.

I am not blaming any particular channel. We all are responsible for this. In our daily life, in our dining room chit chat we discuss what’s wrong in Pakistan. Everyone talks about leaving Pakistan but nobody discusses how to improve Pakistan by living in Pakistan. We blame the government for everything. On the internet our youth feels proud in sharing news which creates bad impression of Pakistan to the world.

In the end I only want to request the people of Pakistan. Please for GOD sake stop degrading Pakistan. Stop showing that the glass is half empty instead work on the other half which is full. Promote what’s good in Pakistan. Share something for which you can feel proud of being a Pakistani. Stop blaming others and play your role to save Pakistan. Long Live Pakistan!!! Pakistan Zindabad!!!

  1. May 11th, 2010 at 14:41 | #1

    Long Live Pakistan !!!!

  2. May 12th, 2010 at 08:53 | #2

    jazaakALLAH for the comment bro… :)

  3. May 18th, 2010 at 15:34 | #3

    Dear Mr. Yousuf,

    I thank you to joining hands with me in the promotion of this cause. InshaAllah we will make our media realize that they need to be positive now. And I am very happy to share this that there was a show on AAJ TV few days back on the same issue that what media should telecast and what not. Also, the semifinals defeat didn’t get any negative feedback from our media which is a very positive sign :-) .

    We all can contribute to the betterment of our country, if not by electronic/print media, then by Social media :-) which is the future of media.

    Thanks for sharing my video here too. Spred the word

    Keep it up.

    Regards,
    Noman Minai

  4. May 21st, 2010 at 09:50 | #4

    @Noman Minai

    your welcome bro… seriously i found your video worth sharing…. i shared it on Facebook couple of times and also on Twitter… a positive step in this era.

    Twitter and Facebook are tools for us(Pakistani’s) to promote what’s positive in Pakistan… its not to do useless gupshup…

    I am honored to get your feedback….

    now together lets promote the glass which is half full not half empty.

  5. June 7th, 2010 at 04:01 | #5

    There is a great platform by the name of Azme Alishan which is promoting Pakistan. Please log on to http://www.azmealishan.com

  6. May 2nd, 2011 at 03:10 | #6

    Really you have done a good job. The written style is very prompt and the highly practical manners. So fruitful for us. Your blog is refreshing, but I wish one could find more content, though. I especially liked your comments about reducing and eliminating it from your diet to feel better physically and mentally. I am looking forward to reading more from you. Keep up the good work. Thanks.